The Tamil Nadu distribution rights for Yash’s Toxic have been locked at ₹63 crore on a commission basis, one of the largest pre-release deals the state has seen in recent years. For a Kannada-language film, the figure is virtually unprecedented in the territory.
“The way audiences here have embraced Yash over the years is truly special,” the Tamil Nadu distribution partners said in a joint statement. The scale of the deal is a direct result of what KGF Chapter 2 accomplished in the state. Yash’s popularity in Tamil Nadu grew beyond what most non-Tamil stars manage, and the distributors are backing that with serious money.
The release will run through a multi-distributor model spanning the state. Think Studios, under Swarup Reddy, handles Chennai city. White Nights, through Trident Ravi, takes Chengalpet. S Pictures’ Srinivasan covers Coimbatore, North and South Arcot, Tirunelveli, and Kanyakumari. Five Star Senthil manages the Madurai, Ramnad, Trichy, Thanjavur, and Salem circuits. The structure is built to cover both single screens and multiplexes across the state.
Toxic: A Fairy Tale for Grown Ups is written by Yash and Geetu Mohandas, with Mohandas directing. The film was shot simultaneously in Kannada and English, with dubbed versions in Tamil, Telugu, Malayalam, and Hindi. Nayanthara, Kiara Advani, Huma Qureshi, Rukmini Vasanth, and Tara Sutaria star alongside Yash.
Produced by KVN Productions and Monster Mind Creations, Toxic releases worldwide on March 19.