Insightful Reels

Indian cinema.

Nick Jonas dances to Sai Abhyankkar's Radhimaa for Diwali

The composer's reply was one word, Brothaa. Tamil fans went further and gave India's National Jiju a new title lifted straight from the song's hook.

Sai Abhyankkar and Bhagyashri Borse in the Radhimaa music video title card
Radhimaa had already passed 117 million YouTube views before it turned up in the Jonas Brothers' Diwali.

Nick Jonas picked a Tamil song for his Diwali post. The clip shows him and his brothers breaking into dance as Sai Abhyankkar’s Radhimaa plays, with nothing more than a Happy Diwali greeting attached.

Sai was in the comments soon after with one word, “Brothaa”, and a heart. Fans did more of the work. Nick has long been India’s National Jiju, thanks to his marriage to Priyanka Chopra, and Radhimaa’s most quoted line, thangamaana paiyan (golden boy), was promptly handed to him as a Tamil upgrade.

The choice is less random than it looks. Nick has a habit of posting clips of himself listening or dancing to Hindi film songs, often ahead of his concerts. This time the pick came from Tamil, and from an independent single rather than a film soundtrack.

Radhimaa came out on August 24. Sai composed, sang and produced it, Vivek wrote the lyrics, and Thejo Bharathwaj directed the video, in which Sai appears alongside Bhagyashri Borse. It sits in a run of independent hits that includes Katchi Sera, Aasa Kooda and Pavazha Malli, and had passed 117 million YouTube views by the time Nick got to it.

The film work keeps pace with the singles. After his songs for Baththa, Sai’s next soundtrack is OM, whose album he put at 18 tracks at last week’s audio launch. It reaches theatres on November 20.

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